There’s no denying that recent times have presented countless challenges for everyone. For our community groups, schools, sports clubs and more, one of those challenges has been fundraising.
With restrictions putting in-person events, chocolate selling, and even fundraiser sausage sizzles on hold, drumming up financial support has been tougher than ever. To help keep you on track this year, we’ve pulled together some fundraising ideas.
Go virtual with events
While in-person events are nearly impossible to pull off at the moment, it doesn’t mean all events are off the table. A great way to keep events rolling is to go virtual, they can be simple to execute, and the numbers won’t need to be restricted. Consider using a video conference program to hold your quiz night or presentations. Requesting a small donation from attendees and holding a silent auction by email during the event are just two ways to raise money from the event.
Sign up for the People’s Choice Community Lottery
If your community group has had to cancel events or activities as a result of social distancing or government restrictions, fundraising through the People’s Choice Community Lottery could be a way to fill the fundraising gap this year. Every year, the People’s Choice Community Lottery gives local sporting clubs, schools, charities, volunteer groups and other not-for-profit community groups around Australia the opportunity to raise funds and achieve fundraising goals through selling $2 lottery tickets, and the good news is community groups pocket 100% of every ticket sold. This year, the Lottery is 100% online providing a simple way to sell tickets to your audience and giving them the chance to win some great prizes.
To learn more, or to register your group head to: communitylottery.com.au
During these times, it’s easy to fall out of sync with your usual emails and social media updates to your database and followers, but now more than ever it’s important to stay connected.
Keep them in the loop by creating a regular communication plan. Some ideas can include sharing the latest news from your club, information about important dates, requests for donations or just checking in, to ensure you’re remaining front of mind.
Just remember to keep any messages about fundraising and paid events sensitive, as you don’t know the financial situation of your contacts.
Banding your community group together to create an online resource may sound daunting, but it doesn’t have to be! Your resource could be something as simple as asking members of your group to send through their favourite recipe to create a PDF recipe book that you can sell to your audience. A great option for schools is to involve the kids by getting them to write stories or poems to make into a book to sell to parents. The key is finding something that’s easy to achieve, that your audience would like enough to pay for.
Get planning for 2022
Whilst we can’t be sure what 2022 has in store for us, this year has left us a lot of time for planning. So whether that’s holding an online workshop with your organisation to brainstorm new ideas for next year, creating a whizbang new spreadsheet to consolidate and assess your budgets, or simply putting feelers out to see what possibilities there may be, don’t underestimate the power of the time you have left in 2021, to help set you up for success in 2022.
The above tips for fundraising in 2021 are there to help get you started but remember to be kind to yourself and your fundraising goals this year.