Western Bulldogs

This relationship began with People's Choice, who have been a proud sponsor of the Western Bulldogs AFL team since 2017 and People First Bank is proud to continue on, with 2024 marking our 8th year of partnering with the Club. This year, we are thrilled to announce an elevated partnership renewal, which will see us as official AFL Coaches Partner for the next four years.

This partnership aligns two like-minded organisations with similar goals and values. People First Bank and Western Bulldogs both have a strong commitment to local communities and are dedicated to giving back to their members.

Good luck to the team for the 2024 AFL Season! #mightywest

In 2024, our sponsorship will come to life across multiple platforms engaging fans and crowds including an on ground activation during the quarter time break at the Round 21 Bulldogs V Melbourne game at Marvel Stadium. 

Keep an eye out for a competition later in the season where we’ll give Western Bulldogs fans the chance to win a major cash prize! Also, you’ll see the People First Bank logo featured on apparel worn by the Bulldogs AFL coaching panel and also on branding in the coaches’ box, signage on the interchange bench, media backdrop for pre/post-game interviews, LED boundary signage at Marvel Stadium home games and Mission Whitten Oval boundary signage.

If you’re a Bulldogs fan on social media, you’ll also see the People First Brank brand featured in a few different fan-based competitions during the AFL home and away season such as People First Bank Best 23, where one lucky fan will WIN the ultimate game day experience and prize pack. Follow the Western Bulldogs on their Facebook page here to get involved.