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People’s Choice has launched into Victoria’s broker market, promising a decision on home loans in just two working days.

“It’s a new benchmark for the industry,” said Maria-Ann Camilleri, People’s Choice Chief Member Officer.

“We’ve done an incredible amount of work behind the scenes to get our time -to-decision down to just 48 hours, and we’ve done it because we want to show brokers in Melbourne and across Victoria that we’re very serious about supporting them,” she said.

People’s Choice, which until recently exclusively sold mortgages through its proprietary team in Victoria, has expanded its push into the state with 600 brokers from aggregator partner, PLAN, with further growth to come.

“We see Victoria, and particularly Melbourne’s west, as a huge growth market for us and brokers will provide a significant addition to our existing lending capacity,” Ms Camilleri said.

Better than market growth

“We’ve grown our residential lending portfolio with our own lenders faster than industry averages over the past few years, but we recognise that many people prefer to use a broker so that’s the opportunity we want to seize,” she said.

To be competitive in an already crowded market, People’s Choice has developed a strategy designed to attract brokers and members:

  • A time-to-decision of just 48 hours, which is a new industry benchmark.
  • A dedicated, experienced support team located in Melbourne.
  • A new broker portal, designed to make interacting with People’s Choice as fast and easy as
  • A highly competitive range of products.

The organisation’s expansion of broker relationships into Victoria comes after considerable success with brokers in the Northern Territory.

“Obviously, Darwin and Melbourne are not the same, so we’ve taken the learnings from the Territory and – with a lot of input from brokers in Victoria – we’ve put together what we believe is a very competitive offering,” said Ms Camilleri.

“And we’re here, on the ground, in Melbourne, to provide end-to-end support.”

Brokers will also be able to point to an organisation focused on, and trusted by, its members, with People’s Choice boasting a net promoter score well above the market average, and regularly receiving industry awards for outstanding customer satisfaction.

Australia’s largest financial comparison site Canstar has named People’s Choice as the best lender for first home buyers in Victoria, South Australia, and the Northern Territory for the past four years.

People’s Choice is well established in Victoria, with a mobile lending team and sites in the CBD, Knox, Caroline Springs, Cranbourne, Mernda, Ballarat and Warrnambool.

People’s Choice recently extended its sponsorship of the Western Bulldogs AFL side into a fifth consecutive year.

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