As CEO, I am thrilled to announce a pivotal milestone in our journey towards creating a truly exceptional banking experience for all Australians. With great pride and enthusiasm, we have unveiled our new identity: People First Bank.
This transformation represents more than just a name change; it embodies our unwavering commitment to prioritising the needs of our customers above all else. Our new brand, with its striking colours and distinctive logo, symbolises our dedication to innovation, integrity, and putting people at the heart of everything we do.
Our recent endeavours, such as the rebranding of the People First Stadium and our partnership with the Western Bulldogs, underscore our vision of not only providing financial services but also actively contributing to the communities we serve. Through initiatives like the People First Community Lottery and the People First Bank Foundation, we are fostering meaningful connections and making a tangible difference in people's lives.
While we embrace this exciting new chapter as People First Bank, we remain deeply rooted in the legacies of Heritage Bank and People's Choice. Our phased approach to the rollout ensures a smooth transition for our valued customers and stakeholders, while also signalling our commitment to honouring the rich histories of our predecessor organisations.
As we embark on this journey as People First Bank, powered by Heritage Bank and People's Choice, we are steadfast in our resolve to redefine the banking landscape and set new standards of excellence. Together, we will forge a path towards a future where banking is not just about transactions but about fostering genuine relationships and empowering individuals and communities to thrive.
IMAGE CAPTION: Chairman Michael Cameron (left) and CEO Peter Lock (right).